The Best Story

Best PR Boutique is a boutique public relations firm, working with premium lifestyle brands across a gamut of industries.

The firm focuses on developing targeted and strategic media relations and publicity programs, tailored to relevant audiences to fit each brand.

Taking pride in going beyond being just another PR firm, Best PR Boutique—led by its President, Candice Best, and supported by a small, dedicated team—takes a unique approach to generating awareness and profile for its clients by layering in stories in expected and unexpected ways.

While a TV show about dating may be reviewed in a TV column (expected), its personalities may be offering decorating advice in a home décor magazine (unexpected). A chef may be showcased for his culinary genius in a food-focused magazine (expected), but his business-partner-wife may be featured in a weekly fashion article outlining not only her flair for seasonal trends from the runway but how they are subtly translated to the seasonal representation at the restaurant table (unexpected). Or, imagine the founder of a cosmetics company as the guest on a radio program, talking about taking her dog to work daily (unexpected)—with bonus brand tie-in being that a cute pooch factors in as part of the product packaging (expected).

Best PR Boutique also works to integrate its clients into unique sponsorships and events—ones that have high visibility with an influencer-set, and ultimately help to tell a compelling story for the brand. The clients of this decidedly different PR firm are linked by their overall lifestyle appeal, and through strategic advice and sound expertise, brands are taken to distinguished levels of profile in their varying industry categories—from arts to beauty to fashion to financial to food & beverage to health and wellness to home décor to personalities to TV shows and film to restaurants and venues of distinction.

Currently, Best PR Boutique is also stretching well beyond Canada, into the U.S. and even the UK, for some of its Canadian clients that are moving to international markets

Why hire Best PR?
Our philosophy is to work as an integrated partner with you. We treat and talk to others about your business and brand as we would our own—with passion, determination and inherent loyalty.

Best PR Boutique has built a reputation working diligently, with persistence and determination to educate the media (and ultimately the public) about your brand. Often, this means taking a journalist contact in a direction he/she wouldn't typically see a fit. If a story pitch is deemed as 'not a fit at this time', we dig deeper to look for other ways to get that journalist (and if not, then someone else at their media outlet) to cover some angle of the story.

However, Best PR Boutique does not subscribe to the “any press is good press” principle. Sometimes, where necessary, our job is to work to keep stories out of the media's view. We believe in building long-term, strategic relationships and work to leverage opportunities for positive profile that ensure a brand becomes a common reference point, without being known as a 'common' brand.

In short, we want your brand, to be part of an overall lifestyle reference; to permeate on the subconscious and the conscious level with the target audiences, to the point where the name is worthy for, and literally becomes an interesting conversation topic.

Best PR Boutique has life and style, covered.

About Candice Best
Candice Best is President and Founder of Best PR Boutique—a public relations firm focused on developing targeted and strategic media relations and publicity programs for premium lifestyle brands in Canada and the U.S. As part of Best PR Boutique, Candice leads the developing targeted celebrity association and industry partnership alignments for clients. With over a decade of experience in the industry, Candice worked in PR for top-tier companies such as Bell Canada, CIBC, Ernst & Young, and Microcell prior to starting her own firm.

Candice places significant emphasis on giving back to the community, and as such dedicates her time and PR expertise to a number of not-for-profit organizations. She is a Cabinet Member with the Young Patrons' Circle (YPC) at the Royal Ontario Museum (ROM), The Jocelyn Foundation, and Rethink Breast Cancer. Candice Best also works with the Women of Influence Luncheon Series, and sits on The Fraser Institute's Behind the Spin Committee (Ontario).